One of our content marketing consulting clients recently asked us, “Is live video worth it for marketing?” and, if so, “how should we use live video for marketing?”
To answer their questions, I interviewed my C&C colleague and strategist, Lauren Teague, who was an early pioneer in social media live video during her years with the PGA TOUR (yes, that PGA).
In this post, she shares the three most relevant situations and opportunities for marketers to utilize live video to promote a marketing message or agenda, and the three most common mistakes marketers make when pursuing live video content.